|November 1st, 1998|
To Sell Jewelry From Paris
New York - A new company, Vendôme International, was recently formed to market and distribute jewelry from the heralded jewelry manufacturers of Paris' Place Vendôme and Rue de la Paix.
The target market is U.S. jewelry retailers interested in high-end French jewelry. The company was formed by Jeff Politis, who was formerly with Christie's International, Louis Glick Diamond Corp. and Paris' Watine-Arnault Auctioneers. Ed Beren of Beren Consulting Group, New York, will market the brands for Vendôme International.
"We are planning to target a very selective network of retailers of high-end products," said Politis. " From my experience with these retailers over the past several years, I am convinced they will be very receptive to new designers, new European brands."
Contact the company at 212-647-8419.
|JP Vendôme Presents New Choices for High-End Jewelers
Hand-Made Pieces from Leading Supplier to Parisian Jewelry Houses
New York - This month, JP Vendôme, will introduce a selection of fine, hand-made jewels from Ateliers Mathon of Paris, France to a select network of American retailers. The company ñ formerly known as Vendôme International - was formed last year with the objective of marketing a unique assortment of fine jewels from the venerable jewelry houses on Paris famous Place Vendôme and Rue de la Paix, and distributing them to specialty retailers of luxury goods.
[They display] fantastic creativity, very different from what can be found in the U.S. market today." The assortment chosen for the U.S. consists of 45 pieces, frequently using such precious materials as chalcedony, mother-of-pearl, onyx and lapis, and only the precious metals 18-karat white and yellow gold, and platinum (suggested retail prices begin at 3,500 USD).